SEMrush Review: Compete Your Competitors In Search Results
Ever you think that how websites rank on the first page in the Google search engine?
How did they rank for the first position?
Absolutely yes, every bloggers or website owners think and wonder that how it can be done. They always seek to find a solution that can help them to reach on the first page of Google.
You are googling something like how to be first on Google search engine or how to rank a website on the first page and so on……..
And absolutely you find many solutions and also I got many solutions too when searching on Google. But Where those solutions are pointing about, Any guess?
All solutions are roaming around SEO and Content quality. The better the SEO and content quality, the better possibility to rank on the first page.
So here we are talking about how to maintain SEO to rank on the first page with the help of SEMrush Toolkit.
SEMrush review: How it’s work & How you compete your competitors on the search page
What is SEMrush?
SEMrush is a powerful search engine optimization and marketing tool. Which includes some very powerful tools to enhance your digital marketing.
SEMrush is a complete package for Digital Marketers which gives analyzed data to grow their digital marketing. It is a smart tool I ever have seen and I think there is no such tool like SEMrush.
You can use this tool for some tasks like Organic research, Backlink analysis, position tracking, Keyword analysis, Organic competitors, Social media monitoring and much more.
Do your domain analysis and see how much your site wear organic traffic, organic keywords, competitors keywords and much more. Just put your website name and hit the enter which will show your website analysis.
In this SEMrush review, I will cover all tools whatever SEMrush offer in details, and also guide you how to use each tool.
5 Sections to Hijack competitors’ Strategy
The new navigation of SEMrush has just confined all the tools in 5 categories that cover entire digital marketing workflow. It has been done by SEMrush keeping us in mind to make as much easier as possible.
The SEMrush simplified the menu for users to make it user-friendly. They have organized all the tools available in SEMrush to in several sections. Now, SEMrush offers you all toolkit in 5 sections SEO, Advertising, Social media, Content marketing, and Competitive research toolkit.
1. SEO Toolkit
The SEO Toolkit is specially designed for search engine optimization and it helps you to monitor and improve your website ranking. It can also help you to monitor your and your competitors’ position in the SERPs for the targeted keywords. It analyzes the backlinks, incoming traffic, keyword difficulty, and on page SEO to help you get a better result in SERPs.
Competitive research tool gives you the gap information between you and your competitors. See their strategies and keep an eye on their strategy like see, from where they referring and which keywords for they rank.
Let’s see the tools available in competitive research-
Domain overview gives you the complete information about any website whether it’s your competitor or not. You can see their organic traffic, their backlinks, their keywords count, paid search, and much more to steal their strategy. Access their performance for both Desktop and Mobile.
Want to see any website data, just type their name in the box and hit the enter and see the magic.
This is the domain overview of amazon.com, you can see also your Domain overview
Traffic analytics is the new tool of SEMrush that allows you to check your traffic as you do in Google analytics. But SEMrush traffic analytics has the smart tool you can compare your traffic with maximum 5 others traffic and use that data to improve your SERPs ranking.
In this traffic analysis of hubspot.com, you can see the visits, unique visitors, page/visit, bounce rate, and much more. Now you can see your website traffic analysis. Type your website name in SEMrush search bar and choose the traffic analytics in the left drop-down menu.
This tool can give you a detailed analysis of a domain on the basis of their keywords or phrase.
The above organic research is of amazon.com. You can see their keywords count, each keyword ranking, keep eyes on keywords position changes and traffic share for each keyword and difficulty for each.
This tool has previously known as domain vs. domain tool. This tool is basically for comparison between domains on the basis of their keywords. You can check how many keywords are matching with others website domain by this tool. This will help you to analyze your competitors more efficiently.
The comparison of Amazon, Flipkart, Myntra, Jabong, and Shopclues is shown in the figure below.
This is also a competitor research tool that allows you to see the backlinks number of your and your competitors’. See the competitors’ backlinks from where they got backlinks.
This is the opportunity to look at the competitors’ backlinks and try to get backlinks from where they got. Increase your backlinks and try to improve your ranking.
This is some example where we compare Shouterworld, Shayleesmith, seoofblog, hariforyou, and bloggingden blogs.
These research tools provide you a powerful tool to perform a thorough keyword analysis.
This gives you a complete keyword analysis. The volume, number of results, competition, keyword trend, related keywords, and organic search results.
This will help you to find a high volume keyword with low competition that can help you to rank fastly for that keyword.
The picture is shown for buy books keyword.
Keyword Magic Tool
The keyword magic tool is used for researching the keywords with different matchings. When you type a keyword it gives you millions of suggestion for that keyword. It works like google keyword planner but it has smart filters so that you can filter out your niche related keywords quickly.
This will help you out to find high volume low competition keywords related to your niche.
The above image shows you a list of suggestions for ‘How to install wamp server’ with filter group ‘WordPress’.
Keyword difficulty tool allows you to make a thorough analysis of 100 keywords at a time. It gives you information about difficulty, volume, result, and features available for that keyword in SERPs.
This will allow you to choose a better list of keyword for content writing and for the campaign.
Just add your keywords to the keyword difficulty box and hit show difficulty.
Then it will show you all possible features available in SERPs and difficulty with their volume.
Organic Traffic Insight
This is the tool I loved must. This tool is similar to Google analytics, but it has more grasp on your website traffic.
You might have noticed that traffics come from organically, most of them are shown as “not provided” in google analytics. So, here SEMrush is a very helpful tool that reveals the not provided traffic.
You have to do is add your google analytics Id to SEMrush and then see the magic. Your all not provided traffics are reveal here which are helpful to improve your SEO with real visitors.
You can see the view of organic traffic insight. This is the insight of my old domain shouterworld.com. You can see all keywords for each post and pages.
Link building tool is all about backlink analysis. It allows you to conduct the in-depth analysis of your and your competitors’ backlinks.
This will help you to build your backlinks by keeping eyes on your competitors’ new and lost backlinks.
Backlink analytics allows you to conduct the in-depth analysis of backlinks which opens a new opportunity for you to improve your SEO.
This is the data for shouterworld (now bloggingrecipe.com) which shows all new and lost backlinks. This will show the type of backlinks, follow vs. nofollow, top anchors, country, and TLD distribution.
This allows you to audit your backlinks in deeply to know their toxicity, removed backlinks, each backlink toxic score, and etc.
The backlinks are the important factor to rank your website on the search engine page. The number of backlinks and quality decide the ranking of your site in search engine results.
To audit your backlinks, go to navigation bar in the left >SEO Toolkit >Backlink audit
Add your project and then connect your search console to the SEMrush. If any problem occurs, see the help provided by SEMrush and connect step by step as they describe.
After adding the console, you will see the result. The result of this audit show you the toxic backlinks which can cause an adverse effect on your ranking in the SERPs. Here is my backlink audit result.
The report of my backlink audit has no toxic backlink, so it doesn’t show in the report. When you have any toxic backlink then it will show at the top with red caution icon. If any toxic links are shown then must consider to remove them.
Link Building Tool
Link building tool allows you to build link on the basis of your keywords. You can see your competitors in your niche and their backlinks.
SEMrush is the best tool for this purpose and link building is the most powerful tool to outrank your competitors. Viewing your competitor’s backlink is the very important thing to gain higher rank from them in the search result.
This can be done in three steps.
Type your keywords for which you want to build backlink.
- Type your competitors name.
- build your backlinks.
- When you follow those steps, the result looks like this.
The prospects show you the list of sources where you can build your backlinks by various methods. Ask them to mention your link with briefly describing them how they get benefit by describing your link. Manually add links to that website by commenting and participating in forums. Ask bloggers to review your product that also makes a backlink.
Rank tracking helps you to monitor your rank on the various platform desktop, mobile, and tablet.
Position tracking helps you to monitor your keywords position either they incline or decline. This tool is working on the basis of keyword tracking.
This report is also getting by in organic research >position changes. The report will show you the number of new keywords and lost keywords and position differences of the keywords.
The sensor tool shows you the variations in the SERPs. You can also check the volatility for each category.
You can check for all devices, country wise, and this is updated daily.
This report shows you all SERPs features occurrences and their changes, HTTPS and HTTP usages charts.
On Page & Tech SEO
This section allows you to conduct SEO audit for your website.
Site audit allows you to do quickly SEO audit for your website and see where improvements are needed. The site audit tool is very important to rank out in the search results.
Here the steps for how you can do site audit for your website.
- Login to SEMrush
- Go to the site audit tool by new tool navigation system
- Create your new project to get started
Then start the site audit and wait for some minute until SEMrush crawls your site and make your report.
This report shows you how healthy your website is. The errors, warnings, and notices that need the improvement to increase your SEO.
SEO Content Template
This tool helps you to make SEO friendly content by analyzing your targeted keyword. The tool analyzes your keyword with top 10 google’s pages and gives the recommendation how to create SEO friendly content.
To create an SEO template, go to left navigation bar >content marketing toolkit >SEO Content templates.
Just add your keywords for which you want the recommendation from SEMrush.
This report will give you the top 10 competitors for that keyword. Suggest you the related keywords, backlinks, readability, text length, and video content suggestion. Here, I’m seeing the recommendation for SEMrush review which gives this report.
On Page SEO Checker
This tool has previously name as SEO ideas tool. This tool is similar to the site audit tool as it gives you the ranking ideas for your website. Create your project and add your site then run on page SEO checker tool.
Here the report of my website shouterworld.com (now known as bloggingrecipe.com). It gives you the ideas to improve your rank in search engines. It gives you strategy, backlinks, technical SEO, User experience, SERP feature, semantic and content ideas.
This is a thorough page by page analysis which gives an amazing result which can be taken to improve your on-page SEO.
2. Advertising Toolkit
This toolkit helps you out to plan, analyze and improve your advertisement campaign. Advertising toolkit is a great tool for who use the Google Adwords, Google display network, and Adsense.
This Tool is great for revealing your paid competitors. See their biddings on the keywords and their live running ad.
Advertising research tool is great for advertisers who run their campaign on Google Adwords on the daily basis. See your competitors paid advertising keywords, their bidding, and their ad. This report shows your competitors paid keywords count, traffic generated by paid keywords, and traffic cost of Amazon.
Charts are used for making the data of PPC spends, keywords and traffic volume for various competitors to compare them. It is very useful to show big data in the pictorial form and easy to understand.
Keyword research tool helps you to find out the keywords which are used by your competitors in paid search. The keyword research is all about to make your ROI maximum by gathering competitors data.
keyword gap is used for to see the keywords that are used by competitors and not used by you. This tool shows you the common keywords between you and your competitor’s website.
Want to see more about Keyword gap, head over the keyword gap in section SEO toolkit.
PPC Keyword Tool
This tool is used to find out the pay per click ad keywords of your competitors. When you run out the campaign then it is necessary to find profitable keywords and which can be also difficult to find out the right keyword that works for your campaign correctly.
Put your competitors in the PPC keyword tool and see their PPC keywords, export them into your Google keyword and plan to get the better result in paid search.
This is the result when I am trying to create a PPC keywords list and I think it is similar to Google keyword planner. But I see some extra feature like cross-group negatives, removal of duplicates, and others. So this tool looking more controllable than others.
Ads Research and creation
This tool helps you to research the past history of keywords, the present competitor’s keywords, and new ideas for Keywords.
Keyword Ads History
keyword ads history shows you all data about a keyword that are used by many websites from years. This includes the position of the websites, ad type, ad heading, and content. This will help you to make better advertisement by seeing your competitors ad and taking their ideas.
This is the result of iPhone keyword showing the website and their position month by month and also ad type.
This is used to get new insight into your campaign for both devices desktop and mobile. Analyze the text, HTML, and banner ads. It helps to find the biggest publisher in your niche.
This will show you the percentage of used media, HTML, and text ads. You can see the displayed ads for all the devices, displayed ads country wise, and their activity trend.
This tool helps you to create your own advertisement. It is a friendly builder, no pre-knowledge is required.
Export your built Advertisement directly into Google AdWords, it is reliable.
Here the steps, how you can make an ad for your website.
- Go to Ad builder in the advertising section.
- Create your project or open already made a project.
- competitor’s domain or seed keyword.
- Use templates of your competitors.
- Write an effective ad for headings and content which looks attractive.
- Now you can export your ad directly to Google Adwords.
PLA research tool is an advanced tool which is used to analyze the product listing of the shopping results. This tool allows you to analyze the ranking of keywords in the shopping ads.
These are the list shown when someone searches the shopping products which is shown just below the google search bar. This is the list shown after searching the Fastrack watch.
This is the data shown for Amazon, want to search another website, type the domain name in the search bar and set the all reports drop down to PLA research and then hit the enter.
You can see the keyword, their positions, product title, price, trend, and SERPs.
3. Social Media Toolkit
This tool is used to make social media a lot easier at the one place for professionals.
Social Media Poster
This tool is used for content handling for the social media whether you want to post the article instantly or later. You can schedule your facebook and twitter post-publication for weeks ahead and do the work with tension free. When the time comes, it automatically posts your article on the social media.
You can save your works as a draft and can set a reminder for that draft that notifies you to come back to your draft. The posts can be also scheduled for the later posting for all accounts.
You can connect your RSS feed with this tool from your favorite blogs and other resources which can be shared with one click.
You can add your Facebook, Twitter, LinkedIn, and Instagram account to it.
Social Media Tracker
This is the best way to track your all social media platform in one place. Social media provides you important data in real time that help you to monitor your social media trajectory.
You can track all your social media accounts and determine whether they are reducing or increasing.
You can also track the activity for all likes, comments, mention, and etc. SEMrush is a very powerful tool for this purpose of use to take measures of all your social media activity.
And the smartest thing of SEMrush social media tracker is you can also add your competitors too in the social media tracker to see who is the better.
4. Content Marketing Toolkit
It is a tool for content developers to optimize their content. Content is the most important thing for content developers. So this tool allows you to create new content based on the analysis of your successful competitor’s strategy.
The content audit is similar to the site audit, or on-page SEO checker. In this audit, the tool audit all your essential elements of the content like headers, word count, backlinks, social shares, titles, meta description and all data about the post.
You can set optimization workflow for every post and keep tracking after updating the content. You can check all your content on the basis of their bounce rate, social share, sessions, word count to optimize the content.
Topic research of SEMrush is a very powerful tool to search any topic idea, just type the topic name and get the tons of content ideas.
The Topic Research is amazing, it gets all topic from wherever it’s possible people search, social media, long-term, online marketing, and tons of sources.
This is the result got after searching the topic for SEO. There is two type of topics you can choose a headline and another one is the question.
This tool can track your and your competitor’s every posts performance across social media, monitor your and your competitors SEO effectiveness.
It tracks your content and your competitors content based on the social share, backlinks, and keyword ranking.
This is the result after getting add the blog post of blogginglove and semrush. It shows all shares, backlinks, and last updated.
The Brand is denoting the strength of your popularity on the social network in the digital world. The more your brand strength, the more you got the direct visits to your website.
Brand monitoring deal with the keeping eyes on the reputation of the business on the social media and customers reaction.
This tool helps you to monitor your brand. To audit or monitor your brand, add your keywords main and alternative to it and keep monitoring.
5. Competitive Research Toolkit
The Competitive research toolkit allows you to research the competitor’s strategies in simple language.
The tools available in competitive research toolkit already explained above.
SEMrush Pricing & Plans
SEMrush comes with three plans Pro, Guru, and business. The above plans are the monthly basis.
- SEMrush Pro- The SEMrush pro provides 10,000 results per day and 3000 reports per day which comes with $99.95 per month. If you are purchasing this plan for one year then it will cost you $999. This plan is suitable for starters and individual internet marketers.
- SEMrush Guru- The SEMrush guru provides 30,000 results per day and 5000 reports per day which comes with $199.95 per month. If you are purchasing this plan for a year then it will cost you only $1999. This plan is suitable for small experts SEO agencies.
- SEMrush Business- The SEMrush business plan provides you 50,000 results per day and 10,000 reports per day which comes with $399.95. If you purchasing this plan for a year then it will cost you only $3999. This plan is suitable for large SEO companies.